In this project, I was paired up with another student (that we did not know very well) to create an identity system for them to use in their career. The system was complete with an identity guideline, logo, business card, resume, and envelope. I spent the duration of the project getting to know Bizzy. She is a fiery designer who creates high contrast and edgy designs. I spent a considerable amount of time with her going over a brand brief and really finding what she wanted to put out to employers. I focused on a few words that she used to identify herself as a designer. A few that I chose to focus on included "bold" and "direction". From this I created a word-mark logo that made her feel like a rockstar. The type formations communicate both of those ideas and give off a confident and strong identity.
For more information about the process and better photos of the documents, click the buttons below.
Full System
Business Card
Resume - opened and folded
Custom envelope design, sealed with tucking the corners into their corresponding tabs.
Once opened, this is the envelope view
After opening the tabs, the resume is revealed
