Charleston Baking Company is a quaint bakery that is all about the charm and whimsy found in Charleston. They heir on the side of flirty but in a charming conservative way. As a company, they compliment the architecture around them and add to the ambiance that wants to be found and maintained by travelers and locals.
My thought process behind my design choices all relates back to the location. I wanted to choose type and imagery that matches the audience. The flower is a key part of the identity. It is not overpowering and adds the perfect amount of charm and character to the overall brand. The color scheme is highly influenced by the architecture in found in Charleston. These colors are repeated throughout the city.
Because this brand primarily focuses on typography, it really allowed me to push my skills to execute an appealing brand. I honed in on hierarchy through type and made sure that they eye was drawn and not confused on where to go with each of the pieces. I feel that the typography is successful and accomplishes compelling design.
Flour Packages
Tote Bag Merchandise
Sweatshirt Merchandise
Oven Mit Merchandise
