In this project I was requested to redesign the advertisements for the annual Harry Potter Sale that happens during every Halloween week. They wanted a design that gave you Harry Potter immediately without using any of the characters or anything too on the nose. While this is absolutely a Harry Potter themed poster, it is not kitchy or cheesy.
When reviewing the project with my colleagues, we thought it would be fun to have the digital ad be interactive with the theming of the project. We decided to send out the media team to take videos of students modeling some of the products that would be on sale as if they were Hogwarts students. We wanted this to feel a little humorous and not serious. They filmed the clips, I compiled, edited, and placed it into the graphic on PremierPro.
In image below: 22x28 poster, 8.5x11 poster, 11x17 poster, feed square, digital sign network graphic
