Sydney Clark Creative - Graphic Design - Unwrap Rexburg Campaign

Lamp Post Banners (set 1)

Lamp Post Banners (set 2)

Lamp Post Banners (set 3)

Lamp Post Banners (set 4)

Lamp Post Banners (set 5)

Lamp Post Banners (set 6)

All work presented was created by me.

UNWRAP REXBURG

Unwrap Rexburg, a festive campaign, aims to revive Rexburg's "Sense of Place" by inspiring community engagement. The City of Rexburg sought to address a declining interest in local activities. Through our initiative, we urge residents to connect with their community, family, and friends.

Research Phase

In the initial 5-6 weeks, we conducted extensive research, collaborating closely with a city representative. Emphasizing the importance of a "Sense of Place," we analyzed cities like New York, London, Disneyland, and Portland, scaling down their successful approaches to fit Rexburg's context. Our focus then shifted to understanding Rexburg's demographics and their diverse needs, using the "Jobs to be Done" framework. This framework allowed us to categorize individuals based on their needs rather than demographics, enabling a deeper understanding of the community's requirements.

Informational Ad Posters

Photography + Brand Implementation (1)

Photography + Brand Implementation (2)

Photography + Brand Implementation (3)

Stamp Collection + Activity Booklet

Design Groups

Following research, we formed design groups and assigned roles. We crafted a project timeline aligned with our final presentation date, devised strategies for adherence, identified strengths/weaknesses, and organized group dynamics. Ensuring optimal preparation for success, we structured our files accordingly.

Team Collaboration

Given our varied circumstances—ranging from differing academic loads to external commitments—we prioritized teamwork. Acknowledging the potential for individual limitations, we committed to compensating for each other's shortcomings. Understanding the importance of mutual support in professional settings, we embraced flexibility, pledging to assist team members when needed. Through transparent communication and advance notice, we established a system where members could fill in for one another.

Preliminary Client Meeting

Presenting to a panel of three city representatives, we narrowed down our concepts to "Snow Place Like Rexburg" and "Unwrap Rexburg." We prepared deliverables showcasing these ideas, incorporating feedback received. Key takeaways included integrating the new city brand, emphasizing Rexburg's youthful vibe, and adjusting colors to better represent the city.

Merchandise - Crewneck

Merchandise - Mugs

Table of Display Items (Mug, Branded Chocolates, Discovery Booklet, and Prize Boxes)

Wall Display + Design Team

Overhead Angle of Table Display

Client Meeting Update

In this follow-up meeting, we implemented feedback from the previous session to ensure alignment with the final identity. Transitioning focus from refining visual identity to conceptualization, we introduced "location packs" for Rexburg landmarks. These packs comprised a stamp for citizen booklets, a designated photo-op with a hashtag, and directional signage. The representatives approved our visual adjustments and provided valuable insights, suggesting incorporating an art installation, devising a contest, and creating an at-home activity to enhance community involvement.

Final Presentation

Our formal final pitch engaged a panel of four representatives with a compelling storyline, showcasing the campaign's implementation in the city. We presented a feasible plan, including all necessary materials for future execution, utilizing physical prints and displays to effectively communicate our campaign. Despite challenges, we delivered our pitch confidently, believing in the potential impact of our campaign.

Work Created by others on my team: