In this project, I was requested to create a digital advertisement for the Outdoor Resource Center at Brigham Young University - Idaho. Their purpose was to advertise their rentals that they had available for the winter sports season. The ad would be playing on screens throughout the campus for students and faculty to see and inform them of the resources available.
I wanted to capture the adventure that comes with common winter activities like skiing and snowboarding and showcase the rental products themselves. I wanted it to have a laid back feel that gave the impression of it being easy without having to explicitly say it. The music I chose helped with this idea.
Created in Adobe Premier Pro and Illustrator.